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Having grown over almost a century of activity as a brewery, the Unicer is today a company that produces and distributes many types of drinks. The focus of business is Beers and Waters, while simplifying the Company’s organisational structure and investing in Human Resources are some of Unicer’s strategic guidelines. With António Pires de Lima becoming Executive President of the largest Portuguese Drinks company in June 2006, Unicer is now beginning a new phase in its history. The clear investment in a Culture of results, focusing on the Beers and Waters trade and simplifying the Company’s structural organisation, making it even more agile and profitable, are some of Unicer’s new strategic guidelines.
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